BRAND VALUES
With regards to;
Service
A global experience -has impact on all senses -of well being
Sustainability
Service excellence
Non-luxurious confort but with a high quality product
Innovation
Users
For travellers with a youthful spirit
For enjoying people
For social and daring people
For in people
Affordable
Corporate
Culture
Best hosts (personal service or attention, friendly, accesible, with a sense of humor)
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Ecological
Trend
Enjoyment/Fun
Unique Experience
Flexibility
Technology
Competitive
quality-price ratio
Ecological
Amazing personal treatment
Ten Comandments
I WILL FEEL AND MAKE YOU FEEL AT HOME
WILL FEEL AND MAKE YOU FEEL AT HOME
WILL LOVE YOU JUST THE WAY YOU ARE #IWILLBEMYSELF
ALWAYS THE TRUTH
I WILL SMILE AND STEAL SMILES
SOMETIMES I
WILL MESS UP
WILL MAKE POSSIBLE THE IMPOSSIBLE. IF IT DOESN’T EXIST, I WILL GET IT
WILL SHOW YOU THE STARS EVEN IF THERE IS THUNDER AND LIGHTNING
I WILL WORK WITH MY COLLEAGUES TO BECOME THE VERY BEST
I WILL LEARN AS MANY NAMES AS POSSIBLE
I WILL BE SLEEPN BEST AMBASSADOR
Promise
YOU ARE GOING TO SLEEP AMAZINGLY
YOU ARE GOING TO MEET PEOPLE LIKE YOURSELF
WE ARE GOING TO MAKE YOU HAVE A GOOD TIME
WE ARE GOING TO SURPRISE YOU
YOU ARE GOING TO FEEL AT HOME
YOU ARE GOING TO LIVE A UNIQUE EXPERIENCE